Blog Archives

You Get What You Pay For … Not Always!

Growing up, I was always told, “you get what you pay for.” But as an adult, I’ve found this is not always the case. There have been many times where something inexpensive, like a $10 t-shirt, has lasted me a decade.

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Posted in Conversion, SEO, User Experience (UX), Web Design

The Best Way to Brew Fresh Content into Your Website

Once a month, Cuppa SEO presents a Facebook Live event called Five-minute Fridays. As you might have guessed, this five-minute video takes place on a Friday, and covers a topic associated with online marketing. In this installment of the series, we answer an

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Posted in Blogging, How To, SEO, Videos

Google My Business Tip #6: Manually Uploading Photos

Once upon a time, when you published a post on your Google My Business listing, you could tell Google to automatically add the photo in the post to your “Additional Photos” section. Those days are gone, at least for now,

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Posted in How To, Marketing, SEO

Google My Business Tip #5: How to Publish a Post

So far, in our Google My Business Tips series, we’ve talked about: The Keyword Report Optimizing Your About Section Optimizing Your Info Fields, and Optimizing Your Images In this installment of the series, let’s take a look at how to actually

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Posted in How To, SEO, Social Media

Google My Business Tip #4: Optimizing Your Images

They say, “a picture is worth a thousand words.” But if you haven’t properly named your images before uploading them into your Google My Business listing, they’re worth nothing to Google. That’s why Tip #4 in this series is all

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Posted in How To, SEO, Social Media

Google My Business Tip #3: Optimizing All of Your Info Fields

If you’re a local business, optimizing your Google My Business (GMB) listing is a key factor in getting found. Our Google My Business Tips series is designed to help you optimize every nook and cranny of your listing. We got

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Posted in How To, SEO, Social Media

Google Keyword Planner Goes Kaput

What Happened to Google Keyword Planner? Early in September, I was working on a client’s search engine optimization (SEO) report when a not-so-funny thing happened. I was performing keyword research within the Google Keyword Planner tool (part of our usual

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Posted in How To, SEO

Google My Business Tip #2: Optimizing Your About Section

Welcome back for part 2 of our series on Google My Business tips! In this installment, we’ll be talking about how to optimize your About section. But before we do so, let’s take a step back to recap the recent

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Posted in How To, SEO, Social Media

Google My Business Tip #1: The Keyword Report

In our Google My Business Tips series, we’ll be dissecting your Google My Business (GMB) listing to identify key areas you need to address in order to ensure your GMB page is fully optimized. Why You Should Care If you’re

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Posted in How To, SEO

The Freshness Factor: The Right Way to Freshen Your Website Content

Freshness is an important factor in how well your website ranks in natural search results on Google. But where you add that fresh content to your site is just as important as how rich, relevant and useful it is. Many novice

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Posted in Blogging, How To, SEO
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