Google My Business Tip #5: How to Publish a Post

Google My Business Listing Tips Publishing a PostSo far, in our Google My Business Tips series, we’ve talked about:

In this installment of the series, let’s take a look at how to actually publish a post through your Google My Business listing.

1. Sign In

Obvious, right? But not always easy — especially if you haven’t logged into your Google My Business listing in a while. If you don’t already have your login page bookmarked, here it is:

When you get there, click on the “Sign In” button in the upper-right corner.

Google My Business Listing Login Screen

Once you’re signed in, you should see a page that looks something like this …

What Your Google My Business Listing Page Looks Like

2. Scroll to the bottom of the page and click on G+

What? You’re probably wondering why I’m directing you to Google+ when we’re talking about posting on Google My Business. The reason is because the two are actually part of the same whole.

Google My Business & Google Plus Listing

Overall, it’s a confusing, sub-par user experience Google is providing here, but it’s all we’ve got. And since Google My Business holds so much SEO value, it’s important to publish posts there, just like you would on your other social media channels.

3. Prepare Your Post

Once you’ve clicked on Google+, you’ll wind up on a page that looks like this:

Publish a Post On Google My Business
Click on the red pencil icon in the lower-right corner, and you’ll FINALLY be ready to publish a post.

Here’s what you’ll see:

PublishingOn Your Google My Business Listing

I’ve taken the liberty of populating the post so you can see what one looks like:

  • We’ve got a short title, “Confused by Conversion?”
  • Followed by brief copy.
  • Along with a link back to the Cuppa SEO blog. Typically, I like to shorten the URL with TinyURL or something similar, but here I’ve left it as is so it could be a point of discussion. If the URL is too long, it can make the post “muddy,” which is why a shortened URL is typically a better solution.
  • Google does you the favor of inserting imagery that already exists on the page/blog post you are linking to. Click on the “X” in the upper-right corner of the image and delete it. Then, promptly upload your optimized image (details on this in Part 4 of the series) and implement it here.
  • Be sure to publish to “Public,” unless you want to publish directly to a collection for a specific reason.

Before the most recent Google My Business/Google+ update, you were able to tell Google to save this photo to your “Business Photos,” which was really nice because it enriched your photo library and improved the SEO value of your Google My Business listing, too.

As of this writing, this feature is gone. If it comes back, be sure to use it! Until then, you’ll have to manually add a new, optimized image to your Google My Business photo library.

Once you’ve double checked your work, click on the “Post” button and it’s published (finally)!

I hope this post makes it easier for you to post on Google My Business!


Additional installments of the series:

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Posted in How To, SEO, Social Media
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