Blog Archives

Is Your Website Lonely and Isolated?

This morning, I was thinking about how much I miss facilitating presentations and workshops in person, to a live audience. With the advent of the pandemic we all know what it’s like to feel lonely and isolated. And I got

Posted in How To, SEO, Web Design

Why Retainer-based SEO is Usually a Ripoff

If you’re a business owner, or a marketing professional, there’s a good chance you’ve been solicited for — or actually signed up for — SEO services that have a monthly retainer attached to them. If you happen to be considering

Posted in SEO

Pandemic Business Growth

Even before the pandemic, old-school cold calls, cold emails, and unsolicited sales inquiries were never part of Cuppa SEO’s business growth philosophy. And they’re still not. If you are engaging (or thinking of engaging) with people you know — or

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Posted in How To, Marketing

Fresh-brewed Small Business Spotlight: Kyle Wege of Crimson Sun Studios

In this installment of our Small Business Spotlight series we’ll be highlighting Kyle Wege, owner of Crimson Sun Studios. Kyle is a local Madison visual guru who focuses on photography, motion and time-lapse. In addition to his amazing skills, he’s

Posted in Inspiration, Networking

Is Fear Holding Your Business Back?

“When you move into fear, everything in your world narrows — even your field of vision — as your entire body focuses its energy to fight whatever it is you’re afraid of …” — Nataly Kogan, from her book Happier

Posted in Inspiration

Fresh-brewed Small Business Spotlight: Terri Lynn Yanke of Eventful Advantage

In this installment of our Small Business Spotlight series we’ll be highlighting Terri Lynn Yanke, of Eventful Advantage, LLC. As you’ll see, Terri Lynn is an event wizard (this will make sense once you read further, professional matchmaker and a

Posted in Networking

As Little Web Design as Possible

When it comes to web design, not to mention online marketing as a whole, the world would be a better place if this book, As Little Design as Possible, were required reading for every professional. Written by Sophie Lovell, the book

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Posted in Design, Inspiration

Feeling Battered by COVID-19? Here are 5 Things You Can Do

As the weeks turn into months, the effects COVID-19 are still hammering away. This is leaving me exhausted … how about you? Because of this, we’re going to step away from online marketing, SEO and web design strategies here and

Posted in Inspiration

Google My Business Tip #8: Google Doesn’t Call You

Have you ever received a phone call alerting you that your Google My Business listing needed attention? I get them all the time, an other than the call being a mild annoyance, they worry me because they are a scam

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Posted in How To, Social Media

The Top Thing B2B Businesses Can Do STARTING TODAY in Preparation for Fall

If you are a B2B organization, you know how important the fall season can be. Once Labor Day is over, businesses start to come out of the woodwork, in need of services, as well as spending their budget before the

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Posted in Blogging, How To, Marketing
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