AMA 2017 Conference Correction

For anyone who’s signed up for my sessions on Tuesday, they are incorrect on the AMA website. Here’s the correct info (want to make sure you know what the sessions are actually about) … WORKSHOP 1: A Holistic Guide to

Posted in Marketing

Transforming Books for Business and Life

Transformations don’t happen by chance. They require deliberate intention, reflection, discipline — and courage — to identify and implement change (that’s a mouthful!). I enjoy reviewing how my business is doing. So much so, that I do it multiple times

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Posted in How To, Inspiration

Optimizing Your Facebook Business Page — Part 2: Story

In this part of our Optimizing Your Facebook Business Page series we’ll tackle the Story section. Remember the Story section on your Google My Business page? The Facebook Story section serves the same purpose — to inform visitors AND Facebook

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Posted in How To, SEO, Social Media

Optimizing Your Facebook Business Page — Part 1

Welcome to our Facebook Business optimization series, where we’ll be walking through everything you need to know to have a Facebook Business page with SEO brewed right in! In Part 1 of our series, we’ll talk about: How to optimize

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Posted in How To, SEO, Social Media

You Get What You Pay For … Not Always!

Growing up, I was always told, “you get what you pay for.” But as an adult, I’ve found this is not always the case. There have been many times where something inexpensive, like a $10 t-shirt, has lasted me a decade.

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Posted in Conversion, SEO, User Experience (UX), Web Design

The Power of Perception

Recently, I was reading Book 3 of an excellent series called My Struggle, by Karl Ove Knausgaard. Although the series focuses on the events of every day life, it offers many opportunities for self reflection. Early on in the book,

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Posted in How To, Inspiration

Fresh-brewed Customer Spotlight: Widen

In this installment of our spotlight series we’ll get to know Widen, a global software company that happens to be located in my neck of the woods, Madison WI. Best known for their digital asset management software, the Collective, they

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Posted in Inspiration, Networking

Fresh-brewed Customer Spotlight: Roger Wolkoff of All About Authenticity

In this installment of our spotlight series, we’ll get to know Roger Wolkoff of All About Authenticity. Roger is a professional speaker who focuses on helping organizations, “have real conversations, build trusting teams and engage in authentic leadership.” In addition

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Posted in Inspiration, Networking

User Experience & Website Navigation

In this addition of our Caffeinated Marketing Facebook Live series, we’ll talk about the role website navigation plays in providing a positive, negative or neutral user experience (UX) for your visitors. The video, which is a bit over 10-minutes long, dissects four

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Posted in User Experience (UX), Videos, Web Design

Fresh-brewed Customer Spotlight: Singlewire Software

In this installment of our spotlight series, we’ll get to know Singlewire Software, a Cuppa SEO client that works with organizations worldwide in an effort to keep people safe. Who Are You? We develop and sell an emergency notification system called InformaCast.

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Posted in Inspiration
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