You Get What You Pay For … Not Always!

Growing up, I was always told, “you get what you pay for.” But as an adult, I’ve found this is not always the case. There have been many times where something inexpensive, like a $10 t-shirt, has lasted me a decade.

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Posted in Conversion, SEO, User Experience (UX), Web Design

The Power of Perception

Recently, I was reading Book 3 of an excellent series called My Struggle, by Karl Ove Knausgaard. Although the series focuses on the events of every day life, it offers many opportunities for self reflection. Early on in the book,

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Posted in How To, Inspiration

Fresh-brewed Customer Spotlight: Widen

In this installment of our spotlight series we’ll get to know Widen, a global software company that happens to be located in my neck of the woods, Madison WI. Best known for their digital asset management software, the Collective, they

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Posted in Inspiration, Networking

Fresh-brewed Customer Spotlight: Roger Wolkoff of All About Authenticity

In this installment of our spotlight series, we’ll get to know Roger Wolkoff of All About Authenticity. Roger is a professional speaker who focuses on helping organizations, “have real conversations, build trusting teams and engage in authentic leadership.” In addition

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Posted in Inspiration, Networking

User Experience & Website Navigation

In this addition of our Caffeinated Marketing Facebook Live series, we’ll talk about the role website navigation plays in providing a positive, negative or neutral user experience (UX) for your visitors. The video, which is a bit over 10-minutes long, dissects four

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Posted in User Experience (UX), Videos, Web Design

Fresh-brewed Customer Spotlight: Singlewire Software

In this installment of our spotlight series, we’ll get to know Singlewire Software, a Cuppa SEO client that works with organizations worldwide in an effort to keep people safe. Who Are You? We develop and sell an emergency notification system called InformaCast.

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Posted in Inspiration

Blogging 101 Tips: How to Schedule Blog Posts

If you’re a blogger who likes to write more than one blog post at a time, or if you find yourself getting a few weeks ahead on your blog, this is when scheduling your blog posts comes into play. Scheduling allows you to

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Posted in Blogging, How To

The Best Way to Brew Fresh Content into Your Website

Once a month, Cuppa SEO presents a Facebook Live event called Five-minute Fridays. As you might have guessed, this five-minute video takes place on a Friday, and covers a topic associated with online marketing. In this installment of the series, we answer an

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Posted in Blogging, How To, SEO, Videos

Two-minute Tuesdays: Why Your Blog Needs to be a Subpage of Your Website

Once a month, Cuppa SEO presents a Facebook Live event called Two-minute Tuesdays. As you might have guessed, this is a two-minute video that covers a topic associated with online marketing. And of course, it occurs on a Tuesday. In this installment

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Posted in Blogging, How To, Videos, Web Design

The Dark Side of Conversion: Treating People Like Fish

After careful review of this blog title, you might be wondering — how in the world could a business treat a person like a fish? It’s pretty simple really. When trying to gain new clients or customers, some businesses perceive their potential

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Posted in Conversion, How To, Marketing
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