Stuffing: Good for Some Things, but not for Your Website

Avoid Keyword Stuffing on Your Website & Blog

In a nutshell, keyword stuffing is exactly what it sounds like — jamming the same keyword or keyword phrase into your content as much as possible, just like the example Joss and Max provide in the above video.

The reason keyword stuffing needs to be avoided is because it has the potential to land you in the black hole of Google Panda. In non-tech terms, this means the page you stuff may never be found again in search engine results.

But even if Google doesn’t hit you with a heavy penalty, your readers will not appreciate this tactic, and very likely won’t come back.

There was a time, back in the wild west of the internet, where adding a bunch of the same keywords could elevate a page in search engine results. Google quickly said “no way!” to this tactic, labeling it black hat SEO for good reason.

A better strategy is to write rich, relevant content that connects with customers, solves a problem, offers insightful info, or highlights a benefit you offer that can help with a pinpoint.

Leave the stuffing for Thanksgiving. It has no place on your website or blog.

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