A visitor’s user experience needs to be inviting, pleasant, enjoyable.
To begin, let’s start by answering the question …
WHAT IS USER EXPERIENCE (UX)?
UX is the positive, negative or neutral experience a visitor has on your website.
The user experience often determines whether or not someone chooses your service, your product or signs up for one of your offers.
When the UX is good, a visitor will stick around and even look forward to coming back to your site. In a way, good UX is similar to going to your favorite restaurant where you love the food, the wait staff and the atmosphere.
When someone arrives on your site, it’s important they feel grounded. In other words, a visitor needs to clearly understand where they are, what they can do — and how to do it. Clutter, like multiple navigations, and distractions, like slide shows need to be avoided if at all possible.
THE GOOD AND THE BAD: REAL-WORLD UX EXAMPLES
Wondering what a good UX actually looks like, as well as what to avoid? To follow are a handful of examples …
Examples of a Good User Experience
Examples of a Bad User Experience
Even if you have a bazillion products or services, that doesn’t mean you site needs to look like a junk heap. There’s always a solution that can provide a solid UX. Dollar Shave Club (who offers an abundance of products) is proof of that.
Need help with the UX on your website?
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