Blog Archives

SEO, UX and Conversion in Your LinkedIn Posts

The image above is an example of what a well-constructed LinkedIn post looks like …Let’s dissect it to give insight as to how this post is using SEO, user experience and conversion. Note:This same methodology can be implemented in your

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Posted in How To, Social Media, Uncategorized

Mental Health and the Small Business Owner

I’ve noticed a trend of mental health being talked about more openly lately, which is good. And the latest story that caught my attention (I bet it caught yours, too), was about Simone Biles pulling out of the gymnastics floor

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Posted in Inspiration, Uncategorized

As Little Web Design as Possible

When it comes to web design, not to mention online marketing as a whole, the world would be a better place if this book, As Little Design as Possible, were required reading for every professional. Written by Sophie Lovell, the book

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Honoring Kathy Watson

Kathy Watson, also known as the Ruthless Editor, was an amazing person. You see, although she was ruthless when it came to grammar, she was otherwise a kind, considerate and incredibly understanding human being. Kathy had been a friend of

Posted in Inspiration, Uncategorized

Celebrating the Publishing of My Book

On November 21, 2019, my book, A Holistic Guide to Online Marketing, was published. I’d like to take a moment to express my gratitude to the Universe, my wife and kids, as well as Eric Olive (editor), Jon Wuebben (coach),

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Posted in Conversion, Marketing, Uncategorized, User Experience (UX), Web Design

What Does True Balance Look Like to You?

As anyone who’s tried to attain it knows, balance can be an elusive state of being. In previous articles on this subject, we talked about Life Goals, and we also discussed Running a Small Business and the Art of Balance. Today,

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Posted in How To, Inspiration, Uncategorized

Fresh-brewed Small Business Spotlight: Your Podcast Guru

In addition to our Customer Spotlight series, we’ve started a Small Business Spotlight series that highlights businesses that stand out from the  crowd for their excellent service, products — and all-around awesomeness. As you may have guessed Your Podcast Guru, owned

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Coffee Highlight of the Month: Colectivo’s Del Sol

With a company name like Cuppa SEO, it’s probably easy to guess I’m a coffee fanatic. Madison, WI, has a lot of great coffee shops to choose from, and one of my favorites is a place called Colectivio. They have

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