Widen Case Study

Widen Case Study by Cuppa SEO Web Design Madison WI


An international company that specializes in digital asset management (DAM) solutions.

Widen helps businesses and organizations manage, organize and distribute large amounts of digital assets — including videos and imagery — with their DAM solutions.

We’ve been helping Widen connect with clients by working on their search engine optimization (SEO), user experience, website conversion and Google Adwords — almost always with a cup of coffee by our side.

Search Engine Optimization Case Study

That said, our case study focuses on our SEO work with Widen.  Over the years, we’ve optimized their website, blog and Adwords campaigns, and the following snapshot provides real-world numbers on how our SEO services have contributed to increased traffic to the Widen website.

Client Analytics from Cuppa SEO Web Design Madison

SEO Results

  • 55% increase in traffic from May 2016 to October 2017
  • That’s an increase of 7,315 visitors (on average) per month
  • Which makes this a …

Certified Optimization by Cuppa SEO in Madison WI

User Experience (UX) & Website Conversion

Since we want all of these visitors to stick around the Widen site, we work as a team to make sure we’re offering the best possible user experience. A solid UX helps visitors immediately feel comfortable by making it easy for them to get the “lay of the land” on any web page they visit. A good UX makes a web page easy to digest, answering the questions: where am I, what is this page about — and how can it help me?

Once a solid UX is in place, we then direct our attention to ensuring a successful conversion strategy — answering the question, “what do I do next?” In other words, we make it easy for visitors to take the next step in becoming customers. 

UX & Website Conversion Strategies Include …

  • Review content and imagery to make sure it’s clear, well-organized and delivers what it promises
  • Evaluate calls-to-action (including buttons) for clear messaging and proper placement
  • Making sure Adwords landing pages are in perfect alignment with the ads they’re connected to, so visitors “get what they expect”

Need more info?

Whether you simply have questions, or would like to discuss your online marketing needs further, feel free to get in touch with Cuppa SEO anytime.