SEO Workshop

SEO Workshop Topics Include:


Keywords & Keyword Phrases
  • Keyword density and placement
  • Organic keywords
  • Keyword research
  • Stuffing
  • Choosing keywords that keep you competitive
SEO Tools
  • Using free tools like Market Samurai & Google Analytics
  • The importance of your Search to Competition Ratio
  • The size of your fish (business) matters
Google Panda
  • Learn how to play nice with Google’s ever-evolving algorithm
Content Creation
  • Writing relevant pages
  • Thin vs. rich content
  • Content length
  • Original content vs. duplicate content
  • The importance of a photo (and how it’s named)
  • The customer service aspect of your website
  • Crawlability: live text vs. images
Meta Tags & Title Tags
  • Discuss the differences between the two, and how each works


There’s a science to SEO which can seem very intimidating. But in reality, with the right guidance, your team can successfully integrate Search Engine Optimization into your web pages and improve the quality of your content. This workshop shows you how.

The workshop also takes you beyond the science of SEO, and offers a more human approach to improving Search Engine Optimization: creating original, relevant and rich content — and you don’t have to be a professional writer to do it! You’ll learn an easy, clear process of SEO creation, and I’ll familiarize you with free tools to help you get the job done. The workshop is a great option if you want to learn how to create SEO in-house, long-term.

What You Get
  • A customized Keyword Report is included in every SEO Workshop, so you’ll walk away with a comprehensive list of optimal keywords, as well as a solid understanding on how to use them.
  • Before the workshop, I’ll review your site and create an SEO plan that pinpoints areas for improvement.

SEO Workshops are available to organizations of all sizes. Please contact Cuppa SEO to discuss your needs further, or to set a date for your SEO Workshop.

Like a hot, or iced, cuppa joe from your favorite coffee shop, each workshop is specially prepared for your company to meet your specific needs and knowledge level.


No time or desire to do it yourself? Cuppa SEO can optimize your website content for you. We’ll perform a full assessment of your site, and optimize your content based on SEO best practices and expert insight that’s come from years of being SEO geeks. Check out our Services page to learn more about how we can help with search engine optimization on your website.

Thanks for visiting Cuppa SEO!