I’m incredibly excited about the next edition of my 5 Questions With series!

My guest, Susan Weinschenk, is the Chief Behavioral Scientist at The Team W, Inc., a business she founded nearly a decade ago. During our interview she will be sharing insight into behavioral science, user experience, ethics, and how human behavior research can dramatically improve the impact of an organization’s products or services.

Susan works at the intersection of behavioral science and design — and this is an excellent opportunity for business leaders to learn how these methodologies can spark sustainable growth.  She will also be sharing some challenges she’s faced over the years, and how she and her team handled them.

More about Susan …

• Chief Behavioral Scientist and CEO at The Team W, Inc.
• Ph.D. in Psychology
• Author of many books including “100 Things Every Designer Needs To Know About People”
• Co-host of the HumanTech podcast
• Contributor for Psychology Today online
• Clients include Amazon, Disney, Target

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Topics discussed in the interview include:

1. Why design and illustration — what prompted you to choose this field?
2. As a creative, what did your journey look like from HS, to college, to the professional world?
3. How did you get into over 90 retail stores across North America?
4. So obviously, you’re an artist AND a business owner. How do these two different facets of you co-exist — and how does one affect the other?
5. What is the biggest challenge you have faced (either professionally, personally) and how did you handle it?

One of the happy surprises that came out of the interview was a discussion about trauma, healing and self care — which is an incredibly important topic for business owners that doesn’t get enough attention.

I hope you enjoy this week’s edition of Five Questions With.

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Today’s interview is with millionaire, serial entrepreneur, Tom Antion. He’s also appeared in our Spotlight Series, which inspired me to start this video series … so, he’s my guinea pig!

In addition to being a business owner, Tom is also the host of the popular podcast, Screw the Commute. Here’s the interview …

Interview topics include:
– What Tom does, and how he has consistently helped entrepreneurs succeed.
– How to work smart, not just hard.
– How he developed a “serious work ethic,” thanks to his dad
– A little bit about the documentary, American Entrepreneur, which focuses on the pain and misery of commuting to and from a full-time job — working, unfulfilled, to make someone else rich.
– The number one thing Tom wanted to share with viewers who are in this boat right now — in the midst of a pandemic — to help them take the leap to entrepreneur.
– Through all the different businesses Tom has owned over the years, which one provided the greatest challenge and how he handled it.
– A few corny dad jokes.

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