Marketing Tip of the Day: The SEO Pie — Social Media

Joey Donovan-Guido — Mon, 18 Apr 2022 18:45:47 +0000

Welcome to part 3 of our SEO Pie series.

In part 1, we talked about our first slice of the SEO Pie — keywords, and in part 2 we talked about content.

And in this third, and final, installment of the series, we’re serving up a slice of social media …

The Third Piece of the Pie

Your social media efforts round out the SEO pie. Just as with your website and blog, you’ll want to optimize each and every social media post you publish. This means you’ll want to incorporate relevant keywords into each post.

It’s important to note that platforms such as Facebook, LinkedIn and Twitter can help with business growth and relationship development, but it’s Google Business that holds the lion’s share of SEO value in the world of social media.

In other words, consistently publishing posts through your Google Business listing can play a significant role in boosting your overall online authority. Google has made itself extremely self-important in the social media world. Like it or not, Google Business is an extremely critical platform in the SEO equation. My advice: Use it to your advantage.

Holistic Side Note: When it comes to posting on social, long-form, or short-form posts are both OK. That said, social media platforms like it when people stick around, so a good tip is to make it less obvious when you’re sharing a link to drive a viewer elsewhere.

Essentially, test out placing your text link in the first comment after publishing a social media post. This can GREATLY increase the amount of views. Why? Because social media platforms don’t like it when people leave to go somewhere else (like your website or blog). So, when they see a text link in your main message, there’s a good chance your post will be presented to less people. Placing your link in the “first comment below” your post is a loophole or sorts that still currently works … for now … although I’ve seen its efficacy weaning.

SEO Pie Recap

Addressing all parts of the SEO pie helps Google identify what you do, so when an individual searches for your services or products, you’ll more likely show up closer to the top in natural search results as Cuppa SEO does in the following example. The better optimized your website, blog and social media efforts, the better chance you have of ranking high in these search results, which look like this …

Thanks for visiting, and I hope you enjoyed your SEO Pie!

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The post Marketing Tip of the Day: The SEO Pie — Social Media appeared first on Cuppa SEO.

Marketing 101 Tips: How to Effectively Repurpose Your Marketing Materials

Joey Donovan-Guido — Sun, 25 Aug 2019 15:32:23 +0000

One of the keys to brand promotion is generating large amounts of high quality content for your website. Every page of content you have is an opportunity for potential customers to find your brand, so the more pages you have, the more opportunities there are.

The problem is, how do you continue generating a high volume of content over time without sacrificing quality? There are a few tricks you can use. One of the most effective is to take existing content and repurpose it into new and different content, to reach your audience in a brand new way.

Marketing Tip #1: Repurposing Written Content

If you have a few existing white papers on your site that don’t get downloaded as much anymore—but are still helpful and relevant—try splitting the sections up and turning them into blog posts. Do some basic editing of the tone and style to make them sound more like blogs, add introductory and concluding paragraphs to each section, and you’ve got your next blog series! Depending on how long the white paper is, and how often you post your blogs, you could easily get a week or two of content out of one white paper.

You can also do it the other way around: take a few published blog posts that are all on the same topic and compile them into a white paper. This may take a bit more style editing to make sure they flow properly as a single, cohesive piece. You may also consider adding some extra content here and there, to set your premium, downloadable content apart from your regular blog posts. Still, it’s a great way to create new white papers without having to write them from scratch.

Marketing Tip #2: Repurposing Video Content

If you have webinars on your site, you can edit them into tutorial videos. Take one of the topics discussed in the webinar and edit it down to the key points—maybe three or four minutes, tops. Add a few graphics to illustrate the points being made, and you’ve got a great bite-sized video that will appeal to your target audience.

For shorter videos, try assembling a few of them into a playlist. Having five or ten videos on the same topic all in one place is a great resource for people who are interested in that topic, and a great way to create extra content for your website and social media channels without much extra effort.

You can also repurpose content for a different medium. Take a transcript of a webinar and edit it into a white paper. Or take a blog post, get someone with a good voice to record it, add some graphics, and turn it into a short video.

The possibilities for repurposing content are virtually endless. Take a look at some of the published content on your website and try to look at it through new eyes. With just a little bit of effort, there are plenty of new things you can do with it to increase your site’s visibility and introduce that content to a whole new audience.

Want more marketing 101 tips — and lots of other insights from Cuppa SEO?