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Today’s interview is with millionaire, serial entrepreneur, Tom Antion. He’s also appeared in our Spotlight Series, which inspired me to start this video series … so, he’s my guinea pig!

In addition to being a business owner, Tom is also the host of the popular podcast, Screw the Commute. Here’s the interview …

Interview topics include:
– What Tom does, and how he has consistently helped entrepreneurs succeed.
– How to work smart, not just hard.
– How he developed a “serious work ethic,” thanks to his dad
– A little bit about the documentary, American Entrepreneur, which focuses on the pain and misery of commuting to and from a full-time job — working, unfulfilled, to make someone else rich.
– The number one thing Tom wanted to share with viewers who are in this boat right now — in the midst of a pandemic — to help them take the leap to entrepreneur.
– Through all the different businesses Tom has owned over the years, which one provided the greatest challenge and how he handled it.
– A few corny dad jokes.

The post Five Questions with Tom Antion appeared first on Cuppa SEO.

The video, which is a bit over 10-minutes long, dissects four different website homepages, with varying degrees of navigation issues. And although there’s not one magic solution for all websites, the video provides some great strategies to follow, as well as what to avoid!

Thank you for visiting Cuppa SEO!

The post User Experience & Website Navigation appeared first on Cuppa SEO.

In this installment of the series, we answer an important question regarding the “freshness factor” and your website: what is the best way to brew fresh content into your website?

There’s a lot of value packed into these five minutes, so be sure to check it out!

If you need assistance creating fresh content for your blog, optimizing your existing website — or web design services with SEO brewed right in, feel free to contact Cuppa SEO anytime.

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In this installment of the series, we cover an important blogging tip: why your blog needs to be a subpage of your website — not a subdomain.

Check it out to make sure your blog is working to improve engagement AND your overall website authority …

We hope this tip helps you brew a better blog!

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Avoid Keyword Stuffing on Your Website & Blog

In a nutshell, keyword stuffing is exactly what it sounds like — jamming the same keyword or keyword phrase into your content as much as possible, just like the example Joss and Max provide in the above video.

The reason keyword stuffing needs to be avoided is because it has the potential to land you in the black hole of Google Panda. In non-tech terms, this means the page you stuff may never be found again in search engine results.

But even if Google doesn’t hit you with a heavy penalty, your readers will not appreciate this tactic, and very likely won’t come back.

There was a time, back in the wild west of the internet, where adding a bunch of the same keywords could elevate a page in search engine results. Google quickly said “no way!” to this tactic, labeling it black hat SEO for good reason.

A better strategy is to write rich, relevant content that connects with customers, solves a problem, offers insightful info, or highlights a benefit you offer that can help with a pinpoint.

Leave the stuffing for Thanksgiving. It has no place on your website or blog.

The post Stuffing: Good for Some Things, but not for Your Website appeared first on Cuppa SEO.

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