Marketing Tip of the Day: The SEO Pie — Social Media

Joey Donovan-Guido — Mon, 18 Apr 2022 18:45:47 +0000

Welcome to part 3 of our SEO Pie series.

In part 1, we talked about our first slice of the SEO Pie — keywords, and in part 2 we talked about content.

And in this third, and final, installment of the series, we’re serving up a slice of social media …

The Third Piece of the Pie

Your social media efforts round out the SEO pie. Just as with your website and blog, you’ll want to optimize each and every social media post you publish. This means you’ll want to incorporate relevant keywords into each post.

It’s important to note that platforms such as Facebook, LinkedIn and Twitter can help with business growth and relationship development, but it’s Google Business that holds the lion’s share of SEO value in the world of social media.

In other words, consistently publishing posts through your Google Business listing can play a significant role in boosting your overall online authority. Google has made itself extremely self-important in the social media world. Like it or not, Google Business is an extremely critical platform in the SEO equation. My advice: Use it to your advantage.

Holistic Side Note: When it comes to posting on social, long-form, or short-form posts are both OK. That said, social media platforms like it when people stick around, so a good tip is to make it less obvious when you’re sharing a link to drive a viewer elsewhere.

Essentially, test out placing your text link in the first comment after publishing a social media post. This can GREATLY increase the amount of views. Why? Because social media platforms don’t like it when people leave to go somewhere else (like your website or blog). So, when they see a text link in your main message, there’s a good chance your post will be presented to less people. Placing your link in the “first comment below” your post is a loophole or sorts that still currently works … for now … although I’ve seen its efficacy weaning.

SEO Pie Recap

Addressing all parts of the SEO pie helps Google identify what you do, so when an individual searches for your services or products, you’ll more likely show up closer to the top in natural search results as Cuppa SEO does in the following example. The better optimized your website, blog and social media efforts, the better chance you have of ranking high in these search results, which look like this …

Thanks for visiting, and I hope you enjoyed your SEO Pie!

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3 Reasons to Use SEO in Your Social Media

Joey Donovan-Guido — Thu, 12 Nov 2015 23:48:44 +0000

“You’re missing opportunities with your social media accounts.”

That message is rarely well-received, especially when I deliver it to colleagues and clients. Quite often, people tend to dismiss the idea that something as simple as Facebook or Twitter can be used incorrectly, or at least less than ideally, for professional purposes.

Yet many of them do it. Perhaps you do, too, with your business pages. The problem arises when search engine optimization (SEO) is left out of your social media strategy.

Well-written content with targeted keywords and shared links help you draw new customers to your website with SEO through tools such as Google. But we know search engines crawl more than your website for information on your business. They also index your social media accounts. Plus, your prospective customers are looking for you in search engines and social media. Can they find you in both places?

If you’re not convinced about implementing SEO in your social media, consider these three points:

Social media reinforces your online presence: The more you share strategically in online space with the goal of helping your customers, the more authority – and business – you develop. Put the same keywords you target in Google in your social media posts and on your profile pages. Then, maintain your social media accounts with links and content that reinforce your authority for general audiences and search engines alike.

Google has added your Facebook and Twitter feeds to its results pages: Memes of angry cats and pictures of puppies telling us how close it is to Friday are appropriate for personal social media pages. They might even help you tally a handful of likes and shares. However, your business is better off sharing links that lead your prospective customers back to your website for the sake of generating business. Be strategic so you can provide more than entertainment when prospective customers Google you.

Some of your prospective customers use social media platforms as search engines: Facebook, Twitter, LinkedIn, Pinterest, Instagram and more – all of them have search functions that help prospective customers find you and what you offer. Some will prefer searching for you in social media because a Facebook page, for example, provides clearer examples of what you can offer than a glance at your homepage does, especially if your website is difficult to navigate (if this is the case, Cuppa SEO can help). Lead customers deep into your website through social media posts for the sake of getting them closer to a buying decision.

So where do these points leave you? Regardless of how many followers you have, maintain your social media platforms regularly through SEO strategies. If you do, the links, blogs and stories that build your authority will provide you with more business.

Need help with SEO for your social media or website?
Feel free to contact Cuppa SEO to set up a complimentary consultation.

The post 3 Reasons to Use SEO in Your Social Media appeared first on Cuppa SEO.

SEO in Social Media Archives - Cuppa SEO

Marketing Tip of the Day: The SEO Pie — Social Media

The Third Piece of the Pie

SEO Pie Recap

3 Reasons to Use SEO in Your Social Media