Marketing Tip of the Day: The SEO Pie — Social Media

Joey Donovan-Guido — Mon, 18 Apr 2022 18:45:47 +0000

Welcome to part 3 of our SEO Pie series.

In part 1, we talked about our first slice of the SEO Pie — keywords, and in part 2 we talked about content.

And in this third, and final, installment of the series, we’re serving up a slice of social media …

The Third Piece of the Pie

Your social media efforts round out the SEO pie. Just as with your website and blog, you’ll want to optimize each and every social media post you publish. This means you’ll want to incorporate relevant keywords into each post.

It’s important to note that platforms such as Facebook, LinkedIn and Twitter can help with business growth and relationship development, but it’s Google Business that holds the lion’s share of SEO value in the world of social media.

In other words, consistently publishing posts through your Google Business listing can play a significant role in boosting your overall online authority. Google has made itself extremely self-important in the social media world. Like it or not, Google Business is an extremely critical platform in the SEO equation. My advice: Use it to your advantage.

Holistic Side Note: When it comes to posting on social, long-form, or short-form posts are both OK. That said, social media platforms like it when people stick around, so a good tip is to make it less obvious when you’re sharing a link to drive a viewer elsewhere.

Essentially, test out placing your text link in the first comment after publishing a social media post. This can GREATLY increase the amount of views. Why? Because social media platforms don’t like it when people leave to go somewhere else (like your website or blog). So, when they see a text link in your main message, there’s a good chance your post will be presented to less people. Placing your link in the “first comment below” your post is a loophole or sorts that still currently works … for now … although I’ve seen its efficacy weaning.

SEO Pie Recap

Addressing all parts of the SEO pie helps Google identify what you do, so when an individual searches for your services or products, you’ll more likely show up closer to the top in natural search results as Cuppa SEO does in the following example. The better optimized your website, blog and social media efforts, the better chance you have of ranking high in these search results, which look like this …

Thanks for visiting, and I hope you enjoyed your SEO Pie!

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The post Marketing Tip of the Day: The SEO Pie — Social Media appeared first on Cuppa SEO.

Marketing Tip of the Day: The SEO Pie — Content

Joey Donovan-Guido — Tue, 12 Apr 2022 20:04:16 +0000

In part 2 of our SEO Pie series, we’ll be talking about content.

The following is an excerpt from, A Holistic Guide to Online Marketing, ch. 1, pp. 14 …

In plain terms, content is the copy (words) and imagery found on your website and blog. And, when it comes to content and SEO, there are two important factors to keep in mind.

The Relevance Factor
Just like a human, Google is judging your content and determining whether it’s rich and relevant or boring and “thin.” Rich, relevant content helps each of your web pages and blog posts gain more authority in Google’s eyes, which means ranking higher in search results. It also increases credibility and engagement with actual people, too.

Thin content accomplishes the opposite, and it might lead your website or blog toward what I call the “black hole of Google Panda” — never to be found in organic search results. The good news is that if you take the time to create quality content, your site is already partially optimized!

The Freshness Factor
Freshness is an important factor in how well your website ranks in natural search results on Google. But where you add that fresh content to your site is just as important as how rich, relevant and useful it is.

Many novice SEO practitioners will tell you that the best way to inject new content into your site is to “freshen up” your homepage and subpages with new copy and keywords — sometimes on a monthly basis.

Taking this approach on a well-optimized site will most likely backfire.

Why? Because once your site is well optimized, changing the SEO on your homepage or subpages is similar to changing your phone number every month: It makes no sense. Just as your customers depend on your phone number as a means to reach you, Google is depending on your optimized content to find you and connect you with individuals who need you. Once you change the SEO on a page, the result can often be going back to square one — losing some or all of your page authority (credibility) with Google.

In other words, unless something changes — like a service or product — or one of your pages starts to perform poorly, you’ll want to leave well-optimized content alone on your home page and subpages.

So, if you need fresh content, where does it come from?

Fresh Content Comes from Your Blog
Use that blog of yours (like I’m doing right now) to generate the fresh content Google — and your viewers — are looking for. Adding a minimum of one blog post per week can do wonders for your “freshness factor.” Why? Because every time you publish a blog post, Google notices and gives your website credit for having some new, fresh content.

And, by the way, each blog post is excellent fodder for your social media efforts, too. Speaking of which, we’ll be tackling that topic in part three of this series.

Ready to learn more online marketing tips?

You’ll find hundreds of additional ways improve your online marketing in my book, A Holistic Guide to Online Marketing …

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The post Marketing Tip of the Day: The SEO Pie — Content appeared first on Cuppa SEO.

marketing tip of the day Archives - Cuppa SEO

Marketing Tip of the Day: The SEO Pie — Social Media

The Third Piece of the Pie

SEO Pie Recap

Marketing Tip of the Day: The SEO Pie — Content

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