When your blog is a subpage of your main URL, it’s part of the site & supports its authority.

When your blog is a subdomain, it’s actually a second website that competes with your main URL.

A subpage blog looks like this: www.YourWebsiteURL.com/blog/

A subdomain looks like this: www.blog.YourWebsiteURL.com

I hope you enjoyed this Bleet!®

The post Blogging 101 Tips: Set Up Your Blog as a Subpage (good) vs. a Subdomain (bad) appeared first on Cuppa SEO.

With visual overstimulation comes visual selectivism.

The human brain was the first ad blocker, unconsciously eliminating clutter from the visual spectrum.

If you’re not using a clear call to action (CTA) on your website, even the most intelligent person may not take the action you want, because they’ve removed the CTA from their visual field.

I hope you enjoyed this Bleet!®

The post Visual Selectivism & Web Design appeared first on Cuppa SEO.

When designing a website, one of our primary goals is to ensure our client’s unique personality shines through.

Keeping this in mind, it’s obvious that using stock photos — especially generic ones — is only going to give visitors the impression that you’re a carbon copy company.

Instead, use original imagery that’s interesting, engaging & relevant.

I hope you enjoyed this Bleet®!

The post Avoid Using Generic Stock Photos appeared first on Cuppa SEO.

Name your images with optimal keywords BEFORE you upload them to your website or blog.

“Logo.png” tells Google nothing about your image. Instead, use a relevant name like I did for this post: “CuppaSEOWebsiteOptimizationAndImageNaming1.”

Optimize your Alt Image Text, too! For this post I used, “Cuppa SEO Website Optimization & Image Naming.”

I hope you enjoyed this bleet!

The post Name that Image — it Will Improve Your SEO appeared first on Cuppa SEO.

A member of my mastermind group recently forwarded me this video. Before watching, I was half expecting something that detailed a public event.

In actuality, what I found was a message that was a lot more personal, and profound. It’s literally changed the way I structure my days and my business, so I wanted to share it with you …

Watch the Video

I hope you enjoyed this Bleet®!

The post Is Your Business Taking its Daily “20-mile March?” appeared first on Cuppa SEO.

Successful SEO goes way beyond keywords.

From a global view it’s approximately 1/3 keywords, 1/3 rich content & 1/3 Google Places, Google+ & social media channels like Facebook & LinkedIn.

Being able to manage all of these components means you’ve got to get organized & create monthly campaigns for each online channel. Start small & build upon each campaign in manageable steps. 

I hope you enjoyed this bleet!

The post How to Manage Your SEO appeared first on Cuppa SEO.

A bleet is the marriage of a blog post and a tweet — resulting in an opportunity to express oneself in 420 characters or less (that’s triple the character count of a tweet).

The idea is to offer more substance than a tweet, while keeping your content extremely short. Since you can write a bleet quickly, it’s easier to express yourself more often!

Characters in your title count, too.

I hope you enjoyed this bleet!®

The post What is a Bleet? appeared first on Cuppa SEO.