In his fantastic book, Essentialism, Greg McKeown talks about obstacles in an interesting way — as the “slowest hiker” of a group traveling to their campsite.

What he suggests is that instead of trying to improve every aspect of a business, take the time to clearly identify the slowest hiker — which is a metaphor for “the part of the process that is slower relative to every other part.”

What he’s talking about is obstacles. What’s the one thing — if removed — that would make everything (or many things) more efficient? This might take time to determine, or it might be incredibly obvious, but it’s got to be thought through so you’re not making changes “in a reactive, haphazard” manner.

In other words, before you begin removing an obstacle, you have to identify the exact goal you are trying to accomplish. And then you can determine the biggest obstacle standing in your way.

This essentialist approach looks to remove the obstacle, and in doing so other facets of your business benefit.

Let’s examine some of the questions Greg suggests you answer to find your slowest hiker …

• What are all the obstacles standing between me and getting this done?
• What is keeping me from completing this? (Make a list all of the obstacles which could include energy level, another person, not having the proper information you need, etc.)
• What is the obstacle that, if removed, would make the majority of other obstacles disappear?

I’ve worked through this process for my business and it’s helped me identify some great insights and opportunities. Yes, it took time to work through the questions to identify the #1 obstacle in the way of my most important goal. But it was worth every minute because I’ve clarified the obstacle — and the solution to remove it!

I hope this information does the same for you.

Related Articles

• Running a Small Business & the Art of Discovering Goals
• Running a Small Business & the Art of Balance
• Running a Small Business & the Art of Discovering Goals
  
• Running a Small Business & the Art of Setting Goals
• Running a Small Business & the Art of Overcoming Obstacles
• Running a Small Business & the Art of Setting a Date on Your Goals

Want more tips and insights from Cuppa SEO?

The post Essentialism 101: Identifying and Removing Obstacles appeared first on Cuppa SEO.