In this part of our Optimizing Your Facebook Business Page series we’ll tackle the Story section.

Remember the Story section on your Google My Business page? The Facebook Story section serves the same purpose — to inform visitors AND Facebook with specifics about the services and/or products you provide. My recommendation here is to pare down and slightly refresh your Google My Business Story a bit and place it here.

Why a slightly refreshed Story? Because you don’t want it to be a duplication of what you have on Google My Business, or anywhere else. We want to make sure your Story, on each social media platform, appears “fresh” to Google in case they’re looking (this is a precautionary measure). Overall, the content can be similar — same products and services, of course — but we want to avoid duplicate content!

To get to your Story section, make your way over to your Facebook Business page. Then click on About in the left-hand navigation. Just to the right of the General section you’ll find the Story section. Click on edit to insert your story …

My Facebook Story is 2,891 characters long, and I’ve tested up to 3,000 characters, which is more than enough to provide good, relevant, optimized content.

As an example, here’s my complete Facebook Business Story …

WEB DESIGN AND SEO SERVICES
Cuppa SEO creates websites with search engine optimization, user experience and conversion brewed right in.

What that means, in plain English, is we build websites that get found, build trust, and make it easy for visitors take the next step in becoming a customer.

WEB DESIGN
We start off with a site design that’s customized to your company’s personality, goals and needs. You won’t find any cookie-cutter designs here, just fantastic, beautiful design that engages with visitors from the moment they arrive on your site.

Our web designers build sites in WordPress, Drupal & Expression Engine. Every site we build is optimized with SEO baked into every nook & cranny, plus we make them mobile friendly, too. In addition to creating great-looking sites, we also make sure they have solid user experience & conversion strategies in place.

SEARCH ENGINE OPTIMIZATION (SEO)
SEO services include in-depth research of your industry & the creation of a comprehensive list of optimal keyword phrases that can be implemented into your website, blog & social media campaigns.

Successful SEO includes implementing these keyword phrases into critical areas like title tags, alternate image tags, headlines & page content to improve your visibility with search engines. The result is more traffic on your website, & with more traffic comes the potential to increase your revenue.

USER EXPERIENCE (UX)
Once our SEO efforts bring more traffic to your site, UX comes into play. User experience is exactly what is sounds like — the positive, negative or indifferent experience a viewer has when they visit your site. Our web design process ensures your UX is positive, so visitors immediately feel comfortable when they arrive on your site. We also make sure that all content, imagery and calls-to-action are easy to digest — without having to think about it. This adds up to a pleasant experience that helps build trust.

CONVERSION
Now that we’ve got visitors feeling good about where they’ve arrived, we need a solid conversion strategy to ensure they know exactly what to do next. Whether it’s filling out a contact form, giving you a call, or downloading some complimentary content, our conversion strategies make next steps crystal clear.

BLOGGING
Whether you’re a business connecting with customers & building brand awareness, or an individual talking with your audience, a blog is an effective way to communicate & build relationships. A blog can go a long way in making you a trusted, relevant resource. It has the ability to improve engagement & overall reach — plus it’s a perfect medium to express oneself, be heard & help others.

Cuppa SEO offers customizable blogging packages to meet your needs, & your budget. Every blog post is optimized for the search engines & the human eye.

Please feel free to contact Cuppa SEO with questions or for more details!

That’s it! When you’re done be sure to save, and your Facebook Story is now optimized!

Related Posts
– Optimizing Your Facebook Business Page — Part 1

The post Optimizing Your Facebook Business Page — Part 2: Story appeared first on Cuppa SEO.

Welcome to our Facebook Business optimization series, where we’ll be walking through everything you need to know to have a Facebook Business page with SEO brewed right in!

In Part 1 of our series, we’ll talk about:

1. How to optimize your Profile Pic and Cover Photo
2. How to optimize your Services section

In order to do this, the first thing you need to do is get to your Facebook Business page. If you don’t have one set up yet, click here to create your page.

If you do have a page, the easiest way to get there is by first going to your personal Facebook page, which you probably frequent daily (BTW, this is all easier to do from a computer, as opposed to a mobile device).

Once on your personal Facebook page, take a look at the left-hand navigation. There, you’ll be able to access your business page (or pages) through “Shortcuts,” or by clicking on the “Pages” button.

Next, you’ll see your actual page. When you get there, the first thing you’ll want to do is to implement optimized images to the top of the page.

Profile Pic
This is the square image in the upper left-hand corner. This can be your company logo, or an image of yourself if you are an integral part of your company’s brand.

Cover Photo
This is the large, hero image that lives on the top of your page. As you can see, mine is a coffee cup (big surprise).

Next, you’ll want to direct your attention back to the left-hand nav …

This navigation will bring you to all the sections you need to optimize. Remember, all we’re focusing on here is optimizing key areas of your Facebook Business page. Let’s start off with …

Services
Often overlooked, the Services tab in the left-hand navigation brings you to a page where you can add one or more services to your Facebook Business page.

Simply click on “Add a Service” to populate a new service listing, or click on the down arrow in an existing service to edit.

Although there isn’t room for a ton of information, you can add: (1) a service name, (2) price (if applicable), (3) a brief description, (4) and an image. Make sure your service name and description are clear and contain at least one keyword phrase, if possible. And of course — if you use an image, make sure it’s optimized!

The Services area helps define your Facebook Business page, making it easier for their internal algorithm to identify you for the services you offer.

In our next installment of the series, we’ll examine how to optimize your Facebook Business About section.

The post Optimizing Your Facebook Business Page — Part 1 appeared first on Cuppa SEO.