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	<title>content technology company Archives - Cuppa SEO</title>
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	<description>SEO &#38; Web Design Madison WI</description>
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		<title>Fresh-brewed Customer Spotlight: Widen</title>
		<link>https://www.cuppaseo.com/fresh-brewed-customer-spotlight-widen/</link>
		
		<dc:creator><![CDATA[Joey Donovan-Guido]]></dc:creator>
		<pubDate>Sat, 03 Jun 2017 17:24:29 +0000</pubDate>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[content technology]]></category>
		<category><![CDATA[content technology company]]></category>
		<category><![CDATA[digital asset management]]></category>
		<guid isPermaLink="false">https://www.cuppaseo.com/?p=3921</guid>

					<description><![CDATA[<p>In this installment of our spotlight series we’ll get to know Widen, a global software company that happens to be located in my neck of the woods, Madison WI. Best known for their digital asset management software, the Collective, they<span class="ellipsis">&#8230;</span></p>
<div class="read-more"><a href="https://www.cuppaseo.com/fresh-brewed-customer-spotlight-widen/">Read more &#8250;</a></div>
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<p>The post <a href="https://www.cuppaseo.com/fresh-brewed-customer-spotlight-widen/">Fresh-brewed Customer Spotlight: Widen</a> appeared first on <a href="https://www.cuppaseo.com">Cuppa SEO</a>.</p>
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										<content:encoded><![CDATA[<p><span style="color: #000000;">In this installment of our spotlight series we’ll get to know Widen, a global software company that happens to be located in my neck of the woods, Madison WI. Best known for their digital asset management software, the Collective, they work tirelessly to help their clients manage and share content in every way imaginable.</span></p>
<p><span style="color: #000000;">They&#8217;ve been one of our clients for years, and I can truly say that Widen is a true gem — providing unparalleled software, services and support to both their internal and external customers.</span></p>
<p><span style="color: #000000;">Without further adieu, let&#8217;s get to know Widen &#8230;</span><br />
<span style="color: #000000;"><a href="https://www.cuppaseo.com/wp-content/uploads/2017/06/Widen-Spotlight-Cuppa-SEO-Web-Design-Madison-WI-1.jpg"><img fetchpriority="high" decoding="async" src="https://www.cuppaseo.com/wp-content/uploads/2017/06/Widen-Spotlight-Cuppa-SEO-Web-Design-Madison-WI-1.jpg" alt="Widen Spotlight Cuppa SEO Web Design Madison WI" width="800" height="316" class="aligncenter wp-image-3939" srcset="https://www.cuppaseo.com/wp-content/uploads/2017/06/Widen-Spotlight-Cuppa-SEO-Web-Design-Madison-WI-1.jpg 2048w, https://www.cuppaseo.com/wp-content/uploads/2017/06/Widen-Spotlight-Cuppa-SEO-Web-Design-Madison-WI-1-300x119.jpg 300w, https://www.cuppaseo.com/wp-content/uploads/2017/06/Widen-Spotlight-Cuppa-SEO-Web-Design-Madison-WI-1-768x304.jpg 768w, https://www.cuppaseo.com/wp-content/uploads/2017/06/Widen-Spotlight-Cuppa-SEO-Web-Design-Madison-WI-1-1024x405.jpg 1024w" sizes="(max-width: 800px) 100vw, 800px" /></a></span></p>
<h3><b>Who Are You?</b></h3>
<p><span style="color: #000000;">We are Widen, a content technology company. We started in 1948 as a print engraver, and our business has continuously evolved. Our current products serve over 500 customers and 195,000 active users around the world.</span></p>
<p><span style="color: #000000;">We&#8217;re proud of being a winner in Madison Magazine&#8217;s Best Places to Work survey two years in a row.</span></p>
<h3><span style="color: #000000;"><b>What Do You Do?</b></span></h3>
<p><span style="color: #000000;">You might be wondering, what is a &#8220;content technology company?&#8221; It means we develop software solutions for marketers who need to connect their visual content – like photos, videos, and creative files – from a central source of truth. The result?  You can easily create, manage, share and analyze your content for greater visibility and brand consistency.</span></p>
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<h3><span style="color: #000000;"><b>Why Do You Love Doing It?</b></span></h3>
<div><span style="color: #000000;">We love working with a variety of brands. We treat our customers as partners. So our teams are constantly in contact with our customers regarding how they are using our software and services, what they want to do, and how we can help them succeed. It&#8217;s really satisfying to hear how customers work lives are easier because of our products.</span></div>
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<div>
<p>It&#8217;s also a really exciting time to be in the marketing space. With the internet, social media, and mobile devices, brands have so many opportunities to connect with their target audience. Content like images and videos offer more engaging experiences on these digital platforms. We help brands effectively create and deliver that content.</p>
<p>In addition to our customers, we love working together as a company. We have a very collaborative and open work environment. We practice organizational democracy and are empowered to come up with creative and innovated solutions to problems.</p>
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<h3><span style="color: #000000;"><b>How Does it Help People?</b></span></h3>
<p><span style="color: #000000;">Over 500 of the most influential brands in the world — like Trek, Cornell University, GE, the Atlanta Falcons, Boston Ballet, and Yankee Candle — trust Widen to power their content from our data-driven hub and sync it to the systems they use every day.</span></p>
<p><span style="color: #000000;">Here are a few things our software helps with:</span></p>
<ul>
<li><span style="color: #000000;">Find and publish your photos, videos, and creative files</span></li>
<li><span style="color: #000000;">Convert files to other formats on-the-fly</span></li>
<li><span style="color: #000000;">Minimize image requests with self-serve access</span></li>
<li><span style="color: #000000;">Gain visibility into what content you have or don’t have</span></li>
<li><span style="color: #000000;">Increase the ROI for your photos and videos</span></li>
<li><span style="color: #000000;">Ensure control and consistency of your brand</span></li>
<li><span style="color: #000000;">Collaborate more across your organization</span></li>
<li><span style="color: #000000;">Preserve your organizational history for the future</span></li>
<li><span style="color: #000000;">Manage usage rights and asset release dates</span></li>
<li><span style="color: #000000;">Measure how successfully your content is performing</span></li>
</ul>
<p><span style="color: #000000;"><em>Want to learn more?<br />
</em><span style="color: #0000ff;"><a href="http://www.widen.com" style="color: #0000ff;">Visit Widen.com</a></span> for more info about the company, their products — or to start a conversation about how their digital asset management software can transform how your teams work!</span></p>
<p><img decoding="async" src="https://www.cuppaseo.com/wp-content/uploads/2017/01/Cuppa-SEO-Web-Design-Madison-WI-Subscribe-1.jpg" width="250" height="61" class="alignleft wp-image-3348" srcset="https://www.cuppaseo.com/wp-content/uploads/2017/01/Cuppa-SEO-Web-Design-Madison-WI-Subscribe-1.jpg 2015w, https://www.cuppaseo.com/wp-content/uploads/2017/01/Cuppa-SEO-Web-Design-Madison-WI-Subscribe-1-300x73.jpg 300w, https://www.cuppaseo.com/wp-content/uploads/2017/01/Cuppa-SEO-Web-Design-Madison-WI-Subscribe-1-768x186.jpg 768w, https://www.cuppaseo.com/wp-content/uploads/2017/01/Cuppa-SEO-Web-Design-Madison-WI-Subscribe-1-1024x249.jpg 1024w" sizes="(max-width: 250px) 100vw, 250px" /></p>
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<p>The post <a href="https://www.cuppaseo.com/fresh-brewed-customer-spotlight-widen/">Fresh-brewed Customer Spotlight: Widen</a> appeared first on <a href="https://www.cuppaseo.com">Cuppa SEO</a>.</p>
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