And even when one’s business is geared to truly helping other businesses or individuals (like ours is here at Cuppa SEO), sometimes it’s important to take stock of who might need our help OUTSIDE of the business realm.

It can be a challenge, because offering this kind of help takes us away from our own goals and problems, and if just for a moment, puts us in someone else’s shoes.

Taking a moment to send an email, text, or set up a coffee meeting with someone who’s struggling, or to offer a friend some help with finding a job, can make a small, medium — or life changing difference in someone else’s life. And by the way, everyone’s struggling with something, so if you’re paying attention it will be easy to find someone to help.

Plus, there’s a side benefit.

When you help someone else, it literally feels good (often releasing endorphins) and can help lower anxiety and angst over your own professional or personal challenges.