Blog Archives

Marketing Tip of the Day: The SEO Pie — Content

In part 2 of our SEO Pie series, we’ll be talking about content. The following is an excerpt from, A Holistic Guide to Online Marketing, ch. 1, pp. 14 … In plain terms, content is the copy (words) and imagery

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Posted in SEO, Web Design

Marketing Tip of the Day: The SEO Pie — Keywords

In this edition of our Marketing Tip of the Day Series, we’re going to talk about the SEO Pie. Before we do, let’s take a moment to answer the question: What is Search Engine Optimization (SEO)? In a nutshell, SEO

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Posted in How To, SEO

What Successful Web Design Looks Like

Does your website have have all of the components it needs in order for it to be successful? Does it attract visitors on its own? Does it make those visitors feel comfortable when they arrive on the site? Does it

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Posted in Conversion, SEO, User Experience (UX), Web Design

Are You on the Marketing Treadmill?

If you talk with 10 people who are respected marketing experts, they will all give you good advice on how to handle different aspects of your marketing initiatives. It’s also very likely that their advice will be unsustainable — unless

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Posted in Networking, SEO

SEO & The Raft Analogy

The following is an excerpt from my book, A Holistic Guide to Online Marketing … Getting your website to appear at the top of search results can be compared to how a raft works. Let me explain … Imagine that

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Posted in SEO

Image Names Matter More Than We Think

Although this is an important step in the optimization process, it’s often overlooked. Optimizing both your image names and your alt image text helps Google identify what your imagery and graphics are about. Optimized images help improve the SEO value

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Posted in How To, SEO

Selecting the Best Keywords for Your Website

What are Keywords? Keywords are terms or phrases that, when implemented into your website, can help connect you with people who are looking for what you do. In other words, when the keywords you use on your site are in

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Posted in How To, SEO

Optimizing Your Website: SEO By The Numbers

Happy holidays! On behalf of the Cuppa SEO team, we hope you are enjoying a safe and joyful holiday season. Since your brain is probably ready for a break from all the sugar cookies and candy canes, we thought we’d

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Posted in SEO

When Was the Last Time You Did a Proper Website Audit?

You know the way you cringe when you see, “in 2018 we will pursue…” on a website you’re browsing? An annual content audit of your website will minimize a potential client associating that feeling with your business. Here’s how to

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Posted in How To, Marketing, Web Design

Website Design 101: Never Forsake Function for Design

Not all design is good design — especially if it forsakes function for aesthetic. Although we’re talking about website design here, I’d like to take a step back and share a real-world experience that shows how choosing form over function

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Posted in Conversion, User Experience (UX), Web Design
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