A Holistic Guide to Online Marketing Free Chapter

Free Book Chapter: What is SEO?

WHAT THE BOOK IS ABOUT
A Holistic Guide to Online Marketing (available Fall 2017) provides a global view of online marketing — looking at your website, blog and social media efforts as a whole. Part 1 of the book discusses three major disciplines — search engine optimization (SEO), user experience (UX) and conversion (CV) — and delivers a solid understanding of what each of these disciplines are, and why they’re important. Parts 2, 3 and 4 dive into a practical approach on how to apply SEO, UX and CV into your website, blog and social media efforts, respectively.

FREE CHAPTER: WHAT IS SEO?
You can download your complimentary chapter now to learn about:

  • SEO (of course)
  • Keywords and keyword phrases
  • Relevant content and SEO
  • The “freshness factor”
  • Social media and SEO
  • The SEO pie

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